June 17, 2024


Business & Finance

Announcing Our MozCon 2022 Community Speakers!

6 min read

Substantial fives and fist bumps for each individual and each individual human being who took the time to post pitches for this years’ group speaker places!

Our choice committee browse, watched, and investigated, whittling matters down to a shortlist of top contenders and then read, viewed, and investigated some extra to determine if a prospective speaker and their chat would be a fantastic in good shape for the MozCon stage. We acquire plenty of things into account through our assessment, but ultimately there are 3 main aspects that figure out our ultimate picks:

  • Energy of the pitch (e.g., value, relevance to the viewers, and many others.)

  • Can the content fairly be sent in the time allotted?

  • Does it in good shape with general programming and agenda?

Just after a lot deliberation, we settled on 7 (indeed, we included a seventh) neighborhood speakers that we’re self-confident are heading to be a great addition to the MozCon Phase.

Grab a seat and see for by yourself!

Completely ready to meet your MozCon Community Speakers?

Chris Long (he/him), VP of Marketing, Go Fish Digital

Chris is the VP of Advertising for the Go Fish Digital workforce. He works with distinctive troubles and superior search circumstances to assist purchasers boost organic and natural site visitors by means of a deep being familiar with of Google’s algorithm and net technologies.

Speak: Superior On-Webpage Optimizations

Just take your on-website page optimizations to the up coming-degree applying highly developed strategies for just one of the most common Search engine marketing jobs. This presentation goes further than simply adding keywords and phrases to present how you can utilize equipment these types of as IBM’s Organic Language Comprehension to obtain semantic entities of competitor internet pages, how Google’s Try to eat suggestions apply to information, and what actionable actions you can acquire to enhance content material, carry out on-webpage content material experiments, and measure the affect of these assessments.

Debbie Chew (she/her), Search engine marketing Professional, Dialpad

Debbie Chew is an Website positioning Expert at Dialpad with a focus on articles and Website positioning. With in excess of 8 a long time of knowledge in electronic internet marketing, she’s passionate about backlink constructing and encouraging other marketers in this and other spots of Seo.

Talk: How to Capitalize on the Link Opportunity of a Study Report

There are many kinds of website link magnets, but there is certainly 1 that’ll under no circumstances go out of fashion: info-backed research stories. When done perfectly, you happen to be producing a piece of information that will help your E-A-T, drives one way links, and is truly attention-grabbing content material for your concentrate on viewers. This communicate will include the distinctive methods needed not just to create a analysis report, but to create one that can get back links.

Emily Brady (she/her), Website positioning Marketing consultant

Emily has labored in the Seo sector for 10 a long time as an specific contributor and group direct in both agency and in-house roles. Her emphasis includes material, community, schema, and on-internet site Website positioning — all of which she’s executed for modest and business companies alike.

Chat: Get Your Area Website positioning Recipe Correct with Material & Schema

Local Search engine optimization can be so significantly much more than off-web site listings, so let’s speak about it! By applying material and schema on community landing web pages, organizations can generate special value that satisfies prospects and lookup engines.

Karen Hopper (she/her), General performance Promoting Strategist, Razorfish

Karen provides a knowledge-pushed perspective to anything she does, from screening to creative, e-mail to social media, promoting to websites to textual content messages. She spends her times aiding purchasers fully grasp their data, and A/B tests just about everything.

Discuss: Past the Button: Checks that Truly Go the Needle

In a entire world that has a million various solutions for just about every creative factor… where by do you start out? How do you know this or that component is exactly where you’ll see an influence major plenty of to make a big difference for your base line? This is the selection one question CRO strategists get requested, and the answer each and every time is: it depends! This session will walk as a result of how to realize your tests prospects, make exam thoughts, and measure your success with scientific precision.

Paxton Grey (he/him), CEO, 97th Flooring

Paxton Gray serves as the CEO of 97th Ground, the group driving award-winning perform for mid-industry to business clients like EOS, Google, Celeb Cruises, AT&T, and Salesforce. He has been developing company advertising and marketing groups for 13 yrs.

Discuss: How True Leaders Rework a Marketing and advertising Division into a Aspiration Team

There are concealed, structural variables holding stellar entrepreneurs (and their teams) back‚ and it can be not their fault. Find out what these factors are, how to root them out, and how to assist your current crew associates access their likely.

Petra Kis-Herczegh (she/her), Solutions Engineer, Yext

Chat: Matters I Discovered from Profits Groups that Each Website positioning Should Know

Regardless of whether you’re attempting to build a company case or get obtain-in for your Search engine marketing challenge, some of the core issues will appear down to the exact same point: How effectively can you offer it? As SEOs, we normally fail to remember that even however we invest our working day-to-day analyzing facts and optimizing content and internet websites for bots, at the finish of the day, we are doing the job with human beings — and some of those persons have conclusion making electrical power more than what we can and won’t be able to achieve in our roles. This is exactly where finding out a very good set of sales expertise turns into crucial. In this communicate, Petra will discover some of the crucial competencies and strategies revenue groups use, and how you can use these to your Website positioning function. 

Tina Fleming (she/her), Senior Model Strategist, Designzillas

Tina Fleming, Sr. Manufacturer Strategist at Designzillas, is a degree 20 inbound internet marketing mage with questing knowledge in conversion advertising and marketing and Search engine marketing. Her passions lie in the realm of unifying digital procedures, clarifying model messages, and being ferocious.

Discuss: How Marketing Data Intelligence Skyrocketed Our B2B Conversions

If you want to geek out on facts, you’ve got come to the ideal session. And we are not talking about Google Analytics or your basic ol’ CRM information. We are talking about de-anonymizing your website traffic, delivering just one-on-just one customized consumer activities, shortening your direct types without the need of lacking out on useful data, and executing everything you can to get to that SQL. In this presentation, Tina will demystify the fundamentals of internet marketing info intelligence, expose actionable strategies for your day-to-working day conversion marketing and advertising, and share actual illustrations of how her company has skyrocketed B2B conversions with the addition of advertising intelligence.