Author: Carla
The Fundamental Role of Marketing In Business
One of the things that I think most people in the marketing world take for granted is that everybody understands the fundamental role of marketing in business. Through my daily interactions with other business owners over the past several years, however, I have been amazed at the relative lack of understanding about the importance of
Cost Accounting in Manufacturing – Seven Great Objectives for Bottom-Line Profits
Odd as it may seem, as a financial concept the term bottom-line has only been around for about forty years or so. It’s genesis as a word (an adjective, really) was the result of the growing need to establish the ultimate benchmark for profitability in the post-World War II advanced corporate economy. That is to
What Caused Forensic Accounting to Gain Its Popularity?
I bet you no one has ever heard of ‘Forensic Accounting’ nor any professions such as forensic accountant some 30 years back. However today, if you get a survey company to feedback on the percentage of firms who really believe that having their own “Forensic accounting department” or “Forensic accountants” are essential and important for
Business News – From Newspaper to Internet
News media has evolved a great deal, from newspaper to television, and from television to Internet. Online media has played a large role in taking the news to much wider audience. Business media caters to a section of the society that is interested in this kind of news. News, as some believe, tells what’s happening
How to Generate Revenue with Hotel Call Accounting Software
Communication services are essential to the majority of hospitality guests. Many business executives and travelers demand efficient facilities that can keep them in touch with home base. It is imperative for sophisticated hotel billing software to account for telephone charges, Internet usage, equipment fees, surcharges and taxes in real time. Virtually every major hotel has
Platonic Fullerene Chemistry, The Romantic Era and The Age of Enlightenment
The Romantic Era during the Age of Enlightenment was about a long desperate battle to immortalise the profound emotional concept of the ancient Greek ideals about Wisdom through Beauty. The Romanticists were trying to prevent an age of emotional despair, engendered by what William Blake called the Satanic Mills of the Industrial Age, with its
Importance of Tech News
We are living in a technology driven society. In this society, we should keep us updated with the latest technological inventions. We must try our best to get the latest tools, gadgets and software to execute multiple tasks with our least possible efforts. To make us aware of these tools, gadgets and software, many dedicated
Open Source Accounting Software
The rise of the internet has seen mass collaboration and proliferation of open source software. Accounting software has joined in the move to open source and has some high quality alternatives that are as good if not better than their overpriced commercial alternatives. More and more individuals and business are making the switch. While primarily
Websites For CPAs & Accountants To Effectively Market Accounting Services
Having worked as a practice development consultant to the accounting industry for fifteen years, I have seen dramatic changes in marketing by CPA accountants. The greatest change has been in the use of the internet and websites. Websites have become mandatory for all Accounting firms to maintain an “up-to-date” professional image. If a CPA firm
Indian B2B Clients – An Insight on Procurement Behavior
Although a common man might see consumer market much bigger than business-to-business market place. In fact, B2B is much more bigger than B2C markets. Whether we talk about commercial markets, trade industries, government organizations or institutions, all are involved in B2B transactions, either directly or indirectly. Some firms focus entirely on business markets, while some