G/O Media plans to follow Quartz playbook
G/O Media, which recently obtained enterprise information web-site Quartz, programs to shift its running product to be far more like its recent acquisition, reports Mark Stenberg of Adweek.
Stenberg reviews, “But Quartz staff should not be concerned about the dilution of their firm society or mission, Spanfeller reported. If everything, alternatively than completely transform Quartz to resemble a traditional G/O Media property, the corporation aims to evolve its latest portfolio to much more intently resemble Quartz.
“Since launching G/O Media, Excellent Hill Ventures has sought to professionalize the running a blog that when outlined its titles, which include the previous Gawker Media sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature design and substantial-amount investigation, represents the path in which G/O Media aims to grow, according to Spanfeller.
“In that vein, the business has no programs to substantially transform the Quartz site, outside of possibly diminishing the promotion of its Everyday Temporary publication. But, offered the advert-load popular to G/O Media houses and the final aim of the acquisition, the organization publisher will very likely see an uptick in programmatic ad placements, Shah explained.
“The media corporation also hopes to use the high quality audience of enterprise gurus that Quartz attracts to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and car-concentrated Jalopnik could offer them with incremental attain.”
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