The Importance of Naver in Digital Marketing
If you want to be on top of the SERPs in South Korea, then you shouldn’t ignore Naver. With Naver ranking 1st in search engine referrals in the country, it is one of the key players in digital marketing.
Understanding Naver
Naver is a Korean version of Google, which more than 92% of people use once or twice a week. If your goal is to boost your efforts in digital marketing in the country, then this Korean version is a great option for you. It provides ad options and the Naver keyword tool that help users find the search terms they are targeting. As you already know, keyword research tools are invaluable for SEO and paid search, so investing in the Naver keyword research tool is important.
Why Use the Naver Search Tool
When doing a paid search, it is advisable to do semantic and long-tail keyword research. Like Google, Naver has a keyword research tool. Compared to Google’s search tool, the Naver tool often generates more related and relevant keywords. With the tool, you can use a high volume of keywords. Keywords are often accounted for depending on how regularly users search those search terms. They are mostly measured as AMV or Average Monthly Volume. Moreover, it can help to determine competitor keywords. When searching for keywords, you need to determine search terms that your competitors use. This can help you to better understand what kind of search terms are being used and trending; thus, making you understand your client base even better. Other reasons for using the search tool include:
- Unique Features
When using Naver, you need to fully utilize the platform. The platform often prioritizes user-generated content from its key networks, like Naver Café and Naver Blog, in the search results. Its main goal is to create high-quality content, which better aligns with the search intent of users on the platform. For this, keyword stuffing won’t be enough for that content strategy. It will involve regularly posting invaluable posts about helpful topics. Not to mention, sparking discussions on and sharing topics of interest in the two networks may boost your visibility in the organic search results of the platform.
- Manual Requests with a Search Advisor
In order to increase the odds of ranking high on the platform, it is important to leverage the features tools on Naver. One of the popular tools you can use is Naver Search Advisor. It will enable you to submit a manual request for re-indexing or indexing your site. This will ensure that updated content is crawled properly by the platform’s algorithm and improve its visibility in Naver’s search results.
- Sell and Advertise
Beyond search engine optimization, the rest will go to marketing on the platform. Similar to Google, this platform will let you run shopping and display ads so you can promote products.
In conclusion, optimizing your site for Naver comes with unique opportunities for tapping into a thriving digital landscape in the country. By understanding the platform’s algorithm better, implementing off-page & on-page SEO strategies, and using its unique features, you may improve user engagement, authority, and visibility of your website.
