June 17, 2024


Business & Finance

Vidyard’s Ultimate Video Marketing Guide

10 min read
May 18, 2022·8 min read

Discover everything you need to know to get started with video marketing, from developing a strategy and determining what video types to make to distributing and analyzing your content.

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers.

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere.

  1. Contents
  2. 1. What is Video Marketing?
  3. 2. Benefits of Video Marketing
  4. 2.1 With video marketing, you can:
  5. 3. Video Marketing Strategy
  6. 3.1 Your video marketing strategy will provide answers to important questions like:
  7. 4. Video Marketing Storytelling
  8. 4.1 Video marketing storytelling best practices to give you a head start:
  9. 5. Styles and Types of Videos
  10. 5.1 When it comes to styles of video, consider:
  11. 5.2 Essential Types of Video
  12. 6. Video Distribution Channels
  13. 6.0.1 Popular places to use video include:
  14. 7. Video SEO
  15. 7.1 How to Optimize Video for Search
  16. 8. Video for Demand Gen
  17. 9. Video as an Account-Based Marketing Tactic
  18. 9.1 Don’t Forget About Account-Based Selling
  19. 10. Video Analytics and Video Marketing ROI
  20. 10.1 Video Metrics to Watch:
  21. 10.2 Leverage an Online Video Platform for the Full Picture

What is Video Marketing?

Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.

Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

Video Marketing Guide cover image

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