Have you noticed that some businesses have an ATM inside their place? Restaurants, grocery stores, clothing shops, have an ATM inside their location. Have you ever asked yourself – why would banks need this machine inside a restaurant? How is this profitable for them?
The answer is – it’s a bank’s ATM. These businesses install machines for their benefit and profits. Now you’re probably asking yourself – well how is this profitable, and why would they do such a thing when they already have a working company that is making enough money for them?
You’re asking the right question. In this article, we’re going to answer those questions, and explain why installing a private ATM is a smart thing to do when you’re working with clients. Follow up if you want to learn more about this feature.
It’s just profitable
The math is simple. Buying this machine will cost you somewhere between $1,000 and 10,000. Depending on how fancy and modern you’d like to be, you can get an older model or a newer model. That’s why the price is different – depending on the model.
For you as a business, it means nothing if the machine is one way or another. For the clients, it may cause some inconvenience while withdrawing their money. That’s why most companies opt for a relatively new, like those you can get if you contact Puloon ATMs and ask what’s latest. An unhappy customer with the ATM will be unhappy in the store too.
Now, how do businesses make money off of it? By getting a commission for the provided service. Banks and their clients would like to see an ATM wherever they go, but this is not always possible. The chance of withdrawing money in your place might come in very handy for some people.
Since you own the machine, you’re going to get paid for them using the service. You have nothing to do with the transaction. The only thing that is happening for you there is that you get a surcharge. The surcharge is making you money from every transaction.
People need cash
People always feel more comfortable when they have cash with them. Some actually prefer paying with cash no matter the options they have. In the US, most serious companies provide card payments for their customers. However, paying with cash is still more convenient.
For example, if you’re running a restaurant, the customers are going to leave a tip for the waiters if they pay with cash. If they pay with a card, something like this won’t be possible. In many places, the tip makes up a significant part of the earned amount. Learn more about tipping here.
Waiters are not always paid like the rest of the US workers. They make way less than anyone else. By tipping them, customers provide an excellent service and help them live a normal life just like everyone else.
Tipping has become a standard around the US. Lots of people feel uncomfortable if they can’t live a tip aside from the standard charge. They won’t even sit in the restaurant if they know they have no cash. Having an ATM helps both you and your customer to overcome this issue.
Helps with better and faster service
Lots of businesses accept cards as a payment system, but some of them don’t. For various reasons, paying with a card is not possible. Providing the chance for people to have cash and buy something from you is the best way to retain customers and provide the service you’re there in the first place.
In some cases, there aren’t many ATMs in the area, and clients are happy if you provide this service for them. That makes them appreciate your brand and help with strengthening the relationship between them and your business. See more about customer retention here: https://en.wikipedia.org/wiki/Customer_retention.
These few points show exactly why companies opt for an ATM inside their locations. The positive sides are many, and there are almost no negative ones. Maintenance is too easy for them, and they spend almost no resources. Just a little electricity.
Since you can rent or lease them for as low as $60, it’s really convenient of having one in your store, restaurant, or whatever is that you’re doing as a business.