Day: August 5, 2023
Market Targeting: How To Successfully Define Your Target Market
The most important strategy, when it comes to pragmatic target marketing, is understanding exactly who your customers are. The more you understand what drives a person to need your company can mean the difference between a successful and unprofitable business. Market targeting is defined as the classification of the segment or segments of persons to
How Hispanic Radio Evolves to Changing Audience
“There just has been an explosion in Spanish language,” said Dennis Wharton, executive vice president of corporate communications for the National Association of Broadcasters in Washington, D.C. “The growth in Hispanic has been remarkable.” The juggernaut expansion of Spanish-language radio reflects in large part the mushrooming U.S. Hispanic population, currently estimated around 54 million, but